pearl1 Posted August 5, 2005 Report Share Posted August 5, 2005 http://www.usatoday.com/money/books/review...marketing_x.htm Want to know how effective your marketing is? Mark Hughes suggests that you ask your customers two questions. How did you hear about us? Would you go out of your way to recommend our product to a friend? If they would go out of their way to talk about you, you know you've hit it. That's customer evangelism. ------------------- The guy who wrote the book is Mark Hughes - he's the same guy that had a town rename itself and then eBay bought him out for $300 Million!!! http://www.buzzmarketing.com Quote Link to comment Share on other sites More sharing options...
Luke_Wilbur Posted August 6, 2005 Report Share Posted August 6, 2005 Can you tell us a little more about buzzmarketing.com. Thanks. Quote Link to comment Share on other sites More sharing options...
Guest blingbling Posted August 6, 2005 Report Share Posted August 6, 2005 Customer evangelism is the new definition for 'word of mouth marketing.' The net worth of any person, company, organization or entity, based on the continuous delivery of value and how that value is communicated among friends, colleagues, clients and customers. Quote Link to comment Share on other sites More sharing options...
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