pearl1 Posted August 1, 2005 Report Share Posted August 1, 2005 Found this in Monday's issue of USA Today: In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny Halfway, Ore., to temporarily change its name to Half.com for a fee. He put advertisements on the backs of fortune cookies and in New York City urinals. "Don't piss away half your money; head to Half.com," read the urinal copy. http://www.usatoday.com/money/books/review...marketing_x.htm Very cool review of the book Buzzmarketing http://www.amazon.com/exec/obidos/ASIN/159...uzzmarketing-20 Quote Link to comment Share on other sites More sharing options...
Luke_Wilbur Posted August 5, 2005 Report Share Posted August 5, 2005 That seems pretty interesting I will have to check it out. Quote Link to comment Share on other sites More sharing options...
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