Whfs - New Spanish Music Station

[Luke_Wilbur]

Infinity Broadcasting announced today the launch of a new Spanish-language radio station in Washington, D.C. “El Zol” 99.1 WHFS-FM will play a current hit blend of Caribbean and Central American dance music and is targeted to adults 25-54. The station launched today at 12:00 Noon.

 

Spanish Broadcasting System, Inc. served as a consultant to and advised Infinity on the reformatting of the station. Infinity previously announced a joint strategic alliance with SBS in October 2004 which included an equity interest in the largest Hispanic-controlled radio broadcasting company in the United States.

 

“We have made clear our desire to expand into this burgeoning market and believe this move marks an important step in our commitment to Spanish radio,” said Joel Hollander, President and Chief Operating Officer, Infinity Broadcasting. “There exists a tremendous opportunity for Infinity to launch a Spanish-language format in Washington, D.C. where almost 10% of the population is not being directly served. El Zol will be the most powerful Spanish radio station in the area and will provide listeners with the music, entertainment and information relevant to the many segments of the Latino culture.”

 

The Hispanic population in Washington, D.C. has grown more than 25% in the last four years to an excess of 400,000, and is expected to continue to be the fastest growing segment of the metro area in the coming years.

 

During the station’s initial launch phase, El Zol will play hits from such artists as Juan Luis Guerra, Marc Anthony, Hermanos Rosario, Monchy Y Alexandra, and Victor Manuelle, among others. On-air personalities will be announced at a later date.

 

Infinity is one of the largest major-market radio operators in the United States, with stations covering the news, modern rock, oldies, country, FM talk, classic rock and urban formats, among others. A division of Viacom Inc. (NYSE: VIA and VIAB), Infinity operates 183 radio stations, the majority of which are in the nation’s top 50 markets and reach more than 70 million listeners a week. Additionally, Infinity is home to 29 of the country’s leading sports franchises amongst MLB, the NFL, the NBA and the NHL.

[Guest Human]

Oh!!!!!! so now there will be a 3rd Hispanic radio station in D.C.

It should be interesting to see how they do against those two. :)

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

 

 

Radio Unica

1333 green ct. nw 2nd floor

Washington dc 20005

 

http://www.hispanicradio.com/

740 national press building

Washington dc, 20045