Luke_Wilbur Posted May 30, 2007 Report Share Posted May 30, 2007 AMERICAN MARKETING ASSOCIATION WASHINGTON DC CHAPTER AWARDS AREA MARKETERS The American Marketing Association DC Chapter (AMA-DC) celebrated its 75th Anniversary with the awarding of the 2007 AMA-DC "M" Awards to Greater Washington D.C. marketers and communications professionals at the fifth annual "M" Awards celebration dinner on May 17. The organization presented the 2007 AMA-DC Hall of Fame Award to Bruce J. Himelstein, Senior Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company. The M Awards is our signature event and the preeminent way for area professionals to gain recognition for outstanding marketing industry achievements, said Pat Lovenhart, AMA-DC President. The M Awards cuts through the hype to demonstrate how the best campaigns achieve measurable results. Himelstein has spent more than 25 years in the hotel industry and was named one of the "Top 25 Most Extraordinary Minds in Sales & Marketing" in 2006 by the Hospitality Sales and Marketing Association (HSMAI). Roger Dow, President and Chief Executive Officer of the Travel Industry Association, presented the award to his long-time friend Himelstein. JDG Communications captured the 2007 Marketer of the Year Award as well as three other M Awards. The AMA-DC M Awards exemplify the highest in marketing excellence in Washington D.C. and JDG is honored to receive this recognition, said Len Johnson, President and CEO of JDG Communications. The M Awards focus intently on effectiveness and results of each individual campaign, with submissions in categories such as Marketing Research, Advertising and Public Relations, among others. Other firms honored were Airlines Reporting Corporation, Approva Corporation, Brand Resources Group, College Hunks for Hauling Junk, Erickson Barnett, Fed Choice FCU, Henninger Media Services, Imre Communications, MacMannes, Inc., Mindshare Interactive Campaigns, National Geographic, O'Keefe and Company, RCN Public Relations, Rosenthal Partners, Sage Communications/Pursuant and the United Negro College Fund. The M Awards are truly a celebration of professionalism, creativity and uniqueness among Washington, DC marketing communications firms, Lovenhart says. The Award supports the Chapter's overall strategy and mission, to serve the needs of our members and the marketing profession and to promote the accomplishments of industry leaders in the region, M AMA-DC adopted its Marketing Rocks! 75th Anniversary theme to highlight the rewards the Chapter has received since its founding in1932. The American Marketing Association boasts 38,000 members nationwide and has honored the Chapter many excellence awards, including highest honors as Best-in-Class and awards in planning, financial performance, member recruitment, chapter management, communications and activities. The Washington D.C. Chapter of the American Marketing Association is the third largest AMA chapter in the country with more than 900 members. AMA-DC serves service and product providers, educators, students and practitioners at all career levels in such diverse fields as media, federal government, associations, universities and non-profits. Members also come from many of the FORTUNE 100 companies, including well known entities as Marriott, AOL, Exxon Mobile, Unisys Corporation, Kaiser Permanente, Discovery Communications, PBS and The Washington Post. AMA-DC provides its members—and the community at large—with a network of contacts and resources, continuing education and professional advancement opportunities throughout the year. For more information, contact the American Marketing Association-DC Chapter (AMA-DC) at 717 Princess Street, Alexandria, VA 22314, info@amadc.org, 703.683.4883 or http://www.amadc.org. Here is the list of this year's winners: Marketing Research – Quantitative Research O’Keefe and Company – Federal Telework; Virtually Working Marketing Research, Mixed Methods Project Sage Communications/Pursuant Corporate Identity, Logo Design National Geographic, Kids Sub-brand Logo System Corporate Identity, Corporate Identity (Three or more) College Hunks Hauling Junk Marketing Campaign, Integrated Marketing Campaign (Retail) Fed Choice FCU – FedChoice Logo Marketing Campaign, Integrated Marketing Campaign (Business to Business) Approva Corporation – Greater Visibility, Better Controls Marketing Campaign, Integrated Marketing Campaign (Nonprofit/Government) JDG Communications – Business.gov (Federal Compliance Website Awareness Campaign) Marketing Campaign, Integrated Campaign, on a Shoestring Budget College Hunks Hauling Junk – Ballin’ on a Budget Direct Marketing Campaigns, Print as the main focus Erickson Barnett – Optinuity DM Campaign Direct Marketing Campaigns, Electronic as the main focus Mindshare Interactive Campaigns – Mindshare Holiday Campaign Marketing Collateral – Printed, Product/Service/Company/Organizational/Catalogue (Single) Imre Communications – Expo Breathe Brochure JDG Communications – APA Database Multi-media and Computer Based Marketing, Website College Hunks for Hauling Junk – “Hunk ‘Haul’ of Fame” Multi-media and Computer Based Marketing, Interactive, Multimedia Marketing Presentation JDG Communications – Involve | Building through Youth Involvement Multi-media and Computer Based Marketing, Animation Henninger Media Services – Animated Holiday Card Multi-media and Computer Based Marketing, Internet Marketing Campaign Rosenthal Partners – Brambleton Online Campaign Multi-media and Computer Based Marketing, Video Mindshare Interactive Campaigns – Easter Seals Holiday Campaign Public Relations, For-profit RCN Public Relations – RCN Public Relations Public Relations, Non-profit Brand Resources Group – Safe Haven Awareness Investor Relations, Annual Report United Negro College Fund – IMPACT: The United Negro College Fund 2006 Annual Report Advertising, Newspaper Rosenthal Partners – Homes/Lattes Advertising, Outdoor Rosenthal Partners – Classically Trained Advertising, Magazine Rosenthal Partners – Homes/Lattes Advertising, Radio Rosenthal Partners – The Next Day Blinds Story Promotional Items, Exhibit Brand Resources Group – Home Safety Council Promotional Items, Promotional Items: MacMannes, Inc. – National Pest Management Association Promotional Items, Trade Show and Special Events Imre Communications – Dynea Trade Show Promotional Items, Special Event Airlines Reporting Corporation (ARC) – Carrier Roundtable Marketer of the Year award JDG Communications – Business.gov Federal Compliance Website Awareness Campaign Quote Link to comment Share on other sites More sharing options...
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