What News Corp. doesn't want you to know about MySpace

[Luke_Wilbur]

This is an interesting article Bernie Sent Me.

 

What News Corp. doesn't want you to know about MySpace

 

1. MySpace is NOT a viral success. MySpace was advertised on mass levels to reach the public. MySpace was created by a company named eUniverse (who later changed their name to Intermix Media). eUniverse was a marketing and entertainment company who had over 50 million e-mail addresses in their databases, as well as over 18 million monthly web users. eUniverse leveraged their resources to proliferate and advertise MySpace.com. eUniverse went as far as telling 3 million users of their paid dating website, CupidJunction.com, to sign up for free MySpace accounts.

 

2. MySpace.com is Spam 2.0. MySpace has spawned an incredibly successful twist on the age-old art of self-promotion, allowing--even encouraging--the marketing of everything from bands to businesses on their site. Essentially, they've opened up a channel through which to solicit and promote everyone and everything, most importantly the individual. The whole site is, in essence, a marketing tool that everyone who registers has access to. Users constantly receive spam-like messages from said bands, business, and individuals looking to add more "friends" (and therefore more potential fans, consumers, or witnesses) to their online identity. A testament to this strange new social paradigm is the phrase "Thanks for the Add," a nicety offered when one MySpace user adds another as a friend. Best yet, to use the site, members must log in, causing them to inadvertently view advertisements, and then read their messages on a page with even more advertisements. In the world of MySpace, Spam is earth, air, fire, and water.

 

3. Tom Anderson did NOT create MySpace. Most users don't know that Tom Anderson (pictured) is more of a PR scheme than anything else--the mascot designed to give a friendlier feel to a site created by a marketing company known for viral entertainment websites, pop-up advertising, spam, spyware, and adware. As MySpace's popularity grew, the MySpace team moved to create a false PR story that would best reflect the ideals and tastes of its growing demographic. They wanted to prevent the revelation that a Spam 1.0 company had launched the site, and created the impression that Tom Anderson created the site, and the lie worked. According to Anderson, the bulk of his initial contribution is as follows: "I am as anti-social as they come, and I've already got 20 people to sign up."

 

4. MySpace's CEO Chris DeWolfe is connected to a past of spam and shady business associates and brought those connections to eUniverse/MySpace.

 

5. MySpace was a direct assault on Friendster.com. The major key players in the ultimate development of MySpace have Friendster accounts, and name Friendster and its founder in their original business proposal. The current CEO of MySpace, Chris DeWolfe has been a member of Friendster since June of 2003 (MySpace was not conceived until August of 2003).

 

 

http://www.valleywag.com/tech/myspace/what...199668.php#more

[Human]

Okay, I didn't know that. Thanks for the article. I just assumed that myspace was a kids site.

 

However, with so many people leaving the main ISP's, we will probably be seeing more of these popping up.

 

You know what the big question is though? WERE are all these people going to go???

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This is an interesting article Bernie Sent Me.

 

What News Corp. doesn't want you to know about MySpace

 

1. MySpace is NOT a viral success. MySpace was advertised on mass levels to reach the public. MySpace was created by a company named eUniverse (who later changed their name to Intermix Media). eUniverse was a marketing and entertainment company who had over 50 million e-mail addresses in their databases, as well as over 18 million monthly web users. eUniverse leveraged their resources to proliferate and advertise MySpace.com. eUniverse went as far as telling 3 million users of their paid dating website, CupidJunction.com, to sign up for free MySpace accounts.

 

2. MySpace.com is Spam 2.0. MySpace has spawned an incredibly successful twist on the age-old art of self-promotion, allowing--even encouraging--the marketing of everything from bands to businesses on their site. Essentially, they've opened up a channel through which to solicit and promote everyone and everything, most importantly the individual. The whole site is, in essence, a marketing tool that everyone who registers has access to. Users constantly receive spam-like messages from said bands, business, and individuals looking to add more "friends" (and therefore more potential fans, consumers, or witnesses) to their online identity. A testament to this strange new social paradigm is the phrase "Thanks for the Add," a nicety offered when one MySpace user adds another as a friend. Best yet, to use the site, members must log in, causing them to inadvertently view advertisements, and then read their messages on a page with even more advertisements. In the world of MySpace, Spam is earth, air, fire, and water.

 

3. Tom Anderson did NOT create MySpace. Most users don't know that Tom Anderson (pictured) is more of a PR scheme than anything else--the mascot designed to give a friendlier feel to a site created by a marketing company known for viral entertainment websites, pop-up advertising, spam, spyware, and adware. As MySpace's popularity grew, the MySpace team moved to create a false PR story that would best reflect the ideals and tastes of its growing demographic. They wanted to prevent the revelation that a Spam 1.0 company had launched the site, and created the impression that Tom Anderson created the site, and the lie worked. According to Anderson, the bulk of his initial contribution is as follows: "I am as anti-social as they come, and I've already got 20 people to sign up."

 

4. MySpace's CEO Chris DeWolfe is connected to a past of spam and shady business associates and brought those connections to eUniverse/MySpace.

 

5. MySpace was a direct assault on Friendster.com. The major key players in the ultimate development of MySpace have Friendster accounts, and name Friendster and its founder in their original business proposal. The current CEO of MySpace, Chris DeWolfe has been a member of Friendster since June of 2003 (MySpace was not conceived until August of 2003).

http://www.valleywag.com/tech/myspace/what...199668.php#more

[Luke_Wilbur]

I think the government should give DCpages a grant to give people access for free with their privacy intact. I have alot of friends that would be willing to take on a project of this magnitude. And after the development is done the only cost would be maintence and administration. But, that is just wishful thinking : )

[Human]

What made the ISP's popular was Unlimited Access, Ease of use, Quality, Personal Service.

 

What I counted on the ISP's was three distinct waves of moderators leaving.

 

The first wave of moderators leaving where the ones who BUILT ISP's.

 

The Second wave were the moderators who added CONTENT to the ISP's.

 

The third wave were the diehard moderators who thought that QUALITY still mattered over numbers.

 

When everyone finally read that NUMBERS mattered most, then it was over.

 

There ARE other factors of which one of them that you "Luke" bring up "Privacy".

 

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I think the government should give DCpages a grant to give people access for free with their privacy intact. I have alot of friends that would be willing to take on a project of this magnitude. And after the development is done the only cost would be maintence and administration. But, that is just wishful thinking : )